AI video startup Higgsfield has brought Nvidia and growth-stage investor TCV onto its cap table through an extension of its Series B round, the latest sign that investor money is still flowing into the race to generate video with artificial intelligence. The company did not disclose the size of the extension or its latest valuation, Bloomberg reported.

The announcement coincides with Nvidia chief executive Jensen Huang’s visit to Kazakhstan, where Higgsfield bases the majority of its engineering team. The San Francisco-headquartered company was founded in 2023 by former Snap executive Alex Mashrabov and Kazakhstani AI engineer Yerzat Dulat, and positions itself as a specialist platform for brands and creators generating media at scale.

What Was Announced?

According to Bloomberg, Nvidia and TCV invested in Higgsfield through an extension of the company’s Series B round, which raised $400 million at a $5.4 billion valuation in August with DST Global leading. The new capital will fund global infrastructure and hiring as the startup chases rising demand for AI video tools.

The company did not say how much Nvidia and TCV put in or what valuation they paid, leaving the market guessing about how far Higgsfield’s paper value has moved since the summer.

Growth and Financials

Higgsfield said its registered users have grown to more than 40 million, with 10 million new paying customers added since the August fundraising. Last month, Mashrabov said the platform was on track to surpass $1 billion in annualised revenue based on current performance.

Those numbers put Higgsfield in a fast-growing but brutally capital-intensive market. Video generation is one of the most compute-hungry corners of generative AI, and the money keeps arriving anyway: China’s Kling AI, owned by Kuaishou Technology, raised $2.8 billion at about a $15 billion valuation this summer, while US rival Runway AI raised $315 million at a $5.3 billion valuation in February with Nvidia participating, Bloomberg noted.

For TCV, the investment is a bet on a new workflow. The fund, whose past bets include Netflix, Spotify and ByteDance, said it was investing because Higgsfield has shown “a radically faster, professional-grade and AI-native mechanism for creators, brand marketers and agencies alike to turn ideas into images and video.”

TCV quote on its investment in Higgsfield

Graphic: GPTOnline, using Higgsfield assets

Why It Matters

Higgsfield’s pitch is breadth: the platform offers access to about 35 AI video models from other providers alongside its own engine, letting creators mix and match models for storyboarding, character creation, audio and finished video. In a market where no single video model dominates, that aggregator model is a different bet from rivals building everything in-house.

The timing also tells a story about where AI capital is concentrating. While neocloud stocks have sold off this month on fears about debt-funded data center builds, investors are still writing large checks for application-layer companies with revenue traction and growing user bases. Nvidia’s involvement matters beyond the money: the chipmaker’s strategic backing has become a recurring seal of approval in AI video, following its participation in Runway’s February round.

With Huang publicly touring Kazakhstan, where Higgsfield does most of its engineering, the investment doubles as a signal of Nvidia’s growing interest in AI infrastructure and talent in Central Asia.

Key facts about Higgsfield's Series B extension

Graphic: GPTOnline, using Higgsfield assets

Sources