Image source: Tobira Site Agent official page. Screenshot captured November 7, 2026 (Vietnam time), for editorial identification.
Tobira Site Agent is designed for business websites that receive questions from both people and AI assistants acting for them. It uses the company’s materials to answer questions and help turn a conversation into a lead or booking. The product returned to Product Hunt on November 6, 2026, following a maker announcement specifying that date.
Tobira itself predates this launch. The Site Agent is the focus here, rather than every feature of the wider Tobira agent network. This article reviews published sources, not a hands-on installation or a measured sales experiment.
What does the Site Agent offer?
The official product page describes answers for visitors and their AI agents, appointment booking and lead delivery to Telegram or email. It also describes machine-readable files that help visiting software understand the site. These features aim to give a buyer’s assistant somewhere to ask follow-up questions, rather than relying only on static pages.
For a service business, the useful questions are concrete: does the package cover this requirement, what information is needed for a quote, and who should take over next? A website agent is most useful when the owner can supply current, approved answers to those questions.
Publishing machine-readable information should not be treated as a guarantee that every assistant will discover or use it. A good evaluation checks actual visitor paths and the quality of handoffs, not just whether a widget has appeared on the homepage.
A hypothetical setup for a small consultancy
Consider a consultancy that offers three service packages and receives repetitive questions about scope. Its initial agent could answer approved package questions and collect a request for a discovery call. It should not negotiate a contract or promise a delivery date.
- Prepare a short knowledge pack with the current services, exclusions, public prices where applicable and the contact route for unusual requests.
- Write down the boundaries: which questions can be answered directly, which require a person, and what the agent must never promise.
- Test ordinary questions alongside ambiguous ones. Ask about an unavailable service, an expired offer and a requirement the materials do not mention.
- Review each lead handoff. The recipient should understand what the visitor needs without receiving unnecessary personal information.
- Repeat the tests whenever the service catalogue or booking process changes.
This is a proposed evaluation, not a result we observed. Tobira’s knowledge-pack guidance also favors a compact, organized set of materials over feeding a chatbot an entire website without selection. The practical reason is maintenance: a small approved source set makes contradictory or stale answers easier to investigate.
Plans and the meaning of free
The official site-agent terms list monthly plans at $49 for Lite, $169 for Start, $399 for Business and $799 for Premium, excluding tax. A free option uses your own AI. Longer prepaid terms have different equivalent monthly prices, so compare the full amount due rather than only the monthly figure shown.
The free option does not mean permanent free hosted model usage. The terms describe three days of hosted onboarding help, after which the customer’s own AI is needed. Supported routes include an OpenAI or OpenRouter API key, or an external agent through MCP. Provider charges are separate; the catalogue does not offer a connection through a customer’s ChatGPT or GLM Coding Plan subscription.
Plan limits also matter. The terms list 1,000 monthly conversations for Free using the customer’s AI, with higher own-AI limits on paid plans. Hosted conversation estimates are approximate rather than fixed entitlements. Confirm enabled features and any assisted-setup charge in the purchase details.
Accuracy, privacy and sensible boundaries
Tobira says its agent should acknowledge missing answers and offer a call or take contact details. That is a product claim to test, especially for questions about refunds, availability, contractual commitments or regulated services.
Before collecting visitor information, review the data-processing terms, retention arrangements and access permissions. Tell visitors when they are interacting with an automated assistant, collect only what is needed for the handoff, and keep payment or contractual decisions behind an appropriate approval process.
Tobira Site Agent is worth a closer look for businesses with repeatable pre-sales questions and a clear human follow-up process. Begin with a narrow information-and-leads role, then judge it by answer quality and useful handoffs. Browse GPTOnline’s AI tools directory for other tools to compare.
