Ask Agent is firmly’s conversational shopping product for merchant websites. Instead of typing keywords into a search box, shoppers describe what they want in plain language, and Ask Agent answers from the store’s live catalog, recommends products, and adds them to the cart. It launched on November 5, 2026, alongside firmly’s $15 million Series A funding round.
The idea is simple: shoppers already ask questions, so the store should answer them. Ask Agent sits on a merchant’s own website and turns those questions into sales, while showing the merchant what shoppers really wanted.
What Ask Agent does
Answers from the live catalog. Ask Agent reads the merchant’s real-time catalog, pricing, and inventory, so its answers reflect what is actually in stock and what it actually costs. A shopper can ask which tent suits two people in October rain under $350, and get specific recommendations with reasons, not just keyword matches.
Sells inside the conversation. Shoppers can compare options, add products to the cart, and check out without leaving the chat. Merchants can also choose to hand the shopper off to their own cart instead. Checkout works with the merchant’s existing commerce setup.
Speaks the shopper’s language. Ask Agent supports voice input and output in multiple languages, so shoppers can ask questions the way they naturally would.
Turns every question into insight. A merchant dashboard shows how many conversations happened, how many led to cart additions and checkouts, and what shoppers asked about, including the questions Ask Agent could not answer yet. Search logs show what people typed; Ask Agent shows what they meant.
Quick to add. According to firmly’s launch announcement, Ask Agent works with a merchant’s existing commerce infrastructure and can be added to a website with a single line of JavaScript, without a long integration project.
Early results reported by firmly
firmly reports that early merchant deployments saw conversion rate improvements of up to 18% and average order value increases of up to 23%. These are company-reported figures from early deployments, not independently verified results.
Who it is for
Ask Agent is built for online merchants who want to add AI-assisted shopping to their own storefronts, especially stores where shoppers have questions about fit, sizing, compatibility, delivery, or returns before they buy. It is also relevant for brands selling through AI assistants, publishers, and marketplaces, since it is part of firmly’s wider agentic commerce platform.
Pricing
Pricing not publicly listed. firmly does not publish pricing for Ask Agent on its website, so merchants need to contact the company for details. Prices and plans may change, so check the official firmly website for the latest information.
Things to know
Ask Agent is a product of firmly, the agentic commerce platform, rather than a standalone company, and it works as part of that wider platform. The product demos on firmly’s site use an example store with illustrative data, so real-world results will vary by catalog and audience. Pricing is not public, which makes it hard to compare costs with other conversational shopping tools without talking to sales first.
Image credit: Screenshot of the official Ask Agent page at firmly.ai.
