Website Builder by TruLata is an AI website builder for small businesses that writes only from the owner’s own verified facts. It launched on October 26, 2026, and appears on Product Hunt on Tuesday, October 27. A small business owner answers a few questions, or gives the builder the site they have now, and it writes a first version of their website in minutes. Every sentence traces back to a source: the owner’s answers, their current website, or their Google Business Profile.
What TruLata Website Builder does
- Writes only what it can point to: AI website builders tend to fill gaps with invented experience, ratings and guarantees, and the owner is often the last to find out. This builder does not write what it cannot point to. Reviews appear word for word, from real customers. Claims about results, guarantees and awards wait for a TruLata reviewer before they publish. If an owner asks for a rating they have not shown, the assistant asks where it comes from.
- Builds a first version in minutes: answer the questions you want to answer, or give it your current site and it reads it, keeps your own words and photos, and sets up forwards so old links keep working. A name alone is enough for a first version.
- Edits by clicking or asking: click any words on the page and type, drop in photos from your phone, add blocks from a library of thirty, in nine groups, or ask the assistant in plain words.
- Fits any business: roofers, plumbers, dentists, bakeries, law firms, pet groomers, physical therapists, nonprofits, churches, real estate agents and more. With no phone number, every Call button becomes Email or a message form. With a town and no street address, the site says where you are based and leaves out maps and directions.
- Goes live on your own address: with a secure certificate, open to search engines. A “Done for you” option lets the TruLata team build it.
“An owner should never find out their own website made something up. Ours only writes what it can point to,” said Trace Gordon, founder of TruLata.
Who it is for
TruLata Website Builder targets small business owners who need a website but do not want to write one or hire one: trades, clinics, shops, services and nonprofits that want a site built from their own facts, in minutes, with nothing invented about their business.
Pricing
Building and editing are free, with no card required. Going live on your own address costs $49 a month, or $39 a month billed yearly ($468). Pricing may change, so check trulata.com/product/sites/builder for current terms.
Sources
- EIN Presswire: TruLata Launches an AI Website Builder That Writes Only From a Business Owner’s Own Facts (October 26, 2026)
- Official website: trulata.com/product/sites/builder (features and pricing verified October 27, 2026)
